AS A VISUAL CREATIVE DIRECTOR, JAE OATES partners with best-in-class, & upcoming brands to win raving fans through the direct art of curated VISUALS
A WORLD OF VISUALS
Today, more than ever our world has been transformed to the future I’ve always believed it would be. A world where we see experiences before living them. My firm belief is that the feelings we experience can be interpreted through storytelling but now through the art of visualization. Visuals will continue to shape what is today, and A WORLD OF VISUALS is and what will be TOMORROW.
TAKING THE INVISIBLE AND MAKING IT VISIBLE
I truly believe that the world today is driven from visuals and that drive is based on a key component, and when tapped into that component causes us to act or react. That component is emotion, just as in music we listen to the lyrics or the melodies that often time cause us to feel and visuals are no different. In fact, when joined together, visual, music and other components, they create experiences before we reach our destinations. It’s no secret that this formula is embedded into every form of storytelling I achieve and most recently exploring its shortest form, online content. In doing so, I’ve found that no matter how long or short, tapping into emotion is usually done by taking the invisible and making it visible.